The loss of data cannot only harm the future ventures of a company but also can take them several steps behind their competitors. If the data falls in to the hands of the competitors of a company it may result in divulging a lot of crucial information.  The competitors can use this information as a tool for setting back the development programs of a company. Here are a few reasons why data storage solutions are so important – Availability of the data – continuous availability of the data is of utmost importance for an enterprise. The data should always be accessible and the accessibility should not depend on only one medium. If one medium crashes then the data can be accessed from the other medium. Unavailability maybe not only damaging but fatal to the enterprise as well. For example it is very important for a hospital to get continuous access to the information on their patients as their life may depend on it. Integrity of the data – the data has to be protected against loss as well as from outside attack. Data storage can be treated as a safety vault where all the important information of an enterprise is stored. One can retrieve the data whenever the need arises. In short data storage can be called as the guardian of the important information of the enterprise. Recovery from disaster – data can be destroyed due to many reasons. The disaster may be due to any cause like flood, earthquake or fire. The server may also crash due to running any damaging application. The disasters are inevitable. However, data storage enables an enterprise to recover their data even if irreparable damage is done. There are a number of technologies that one can use for data storage.